Content and Brand Specialist

  • Walliance
  • Trento, Trentino-Alto Adige, Italy

Content and Brand Specialist

Job description

We are looking for a Content and Brand Specialist to manage all writing material we create for business purposes, from online guides and articles to newsletters and social media posts. Content and Brand Specialist responsibilities include publishing our monthly newsletter, tracking website traffic and user engagement and generating new blog post topics. If you have creative ideas about how to engage our audience online and have experience producing new content types, we’d like to meet you. Please share a portfolio or links to your published work, along with your application.
Knowledge of French and English languages is very welcome

Job duties

    • Manage our editorial calendar to ensure timely publication
    • Assign blog posts to writers
    • Identify gaps in our content and recommend new topics
    • Create style guides to use as reference
    • Proofread and edit written pieces before publication
    • Schedule social media posts and adv
    • Conduct keyword and SEO research to understand customers’ needs
    • Monitor web traffic and engagement (e.g. conversions and bounce rates)
    • Create designs to illustrate articles
    • Follow industry-related news and generate ideas around trending topics
    • Review and update published content as needed
    • Study design briefs and determine requirements
    • Develop illustrations, logos and other designs using software or by hand
    • Use the appropriate colors and layouts for each graphic
    • Work with copywriters and creative director to produce final design
    • Test graphics across various media
    • Amend designs after feedback
    • Ensure final graphics and layouts are visually appealing and on-brand

Your Profile and Mindset

  • Striving in a destructured startup environment, not looking for the 9 to 5 role
  • Problem-solving attitude and solution-oriented approach
  • Ability to multi-task and take responsibility in stressful situations
  • Ability to work independently, with an ambition to contribute to the project and improve existing processes
  • Hungry to change the world starting from changing the real estate experience
  • Interested in Fintech and alternative investments with a focus on Italian and EU market

Job benefits

  • Full time salary equivalent to a "RAL" of 24k
  • Top class equipment incl. MacBook, screen, keyboard and mouse
  • Your own Walliance t-shirt and backpack
  • A budget to spend on learning and self improvement through conferences, books and classes
  • Possibility to spend time across Walliance offices and to fly to conferences around the world where Walliance is participating
  • Professional development


    • A portfolio of published articles
    • Experience in project management is a plus
    • Knowledge of Content Management Systems, like WordPress
    • Basic understanding of HTML and web publishing
    • Familiarity with SEO guidelines and keyword research tools (e.g. Moz and Google Keyword Planner)
    • Experience using social media for business
    • Solid writing and editing skills in English
    • Time-management skills
    • Ability to guide and motivate team members
    • BSc in Marketing, Journalism or relevant field